90% of designers are currently designing for the 10% of the world that can afford innovative design. What about the other 10% of designers? They are designing for the 90% of the world who are in desperate need for new design to help implement systems, improve daily living conditions and fight poverty.
Currently over 1 billion of the world’s population are living in disenfranchised housing or slums. This figure is set to rise to 2 billion by 2030. The Design for the other 90%: Citiesproject and exhibition addresses this issue through projects, proposals and solutions, using 60 cities as precedent. Architects, designers, communities, private, civic and public organisations that are working within this context are highlighted and showcased throughout the exhibition. Their work focuses on combined effort to form urban planning solutions, innovative ideas to affordable housing and public health initiatives to name a few.
The exhibition was first held at the UN in 2007, which was a platform to gain attention from stakeholders and financial backers who could put these project ideas into notion. Now, the exhibition travels the world. So keep your eyes peeled if it lands in Australia in the future, it will be one not to miss! If you cannot wait that long, check out some of the featured projects on the website: www.designother90.org